24
Coming to Greenville, SC

No Off
Hours. No Excuses.

Defiant Fitness is in the works — a premium, 24-hour strength and performance facility built on discipline, strength, and commitment. Competition-grade equipment. Real coaching. The door doesn't lock.

Get the updates as we build this out — no spam, just progress.
The Standard

Discipline.
Strength. Commitment.

Access

Open 24/7

Train at 5am before work or 11pm after your kid's asleep. Keyless entry, no front desk hours, no excuses.

Equipment

80+ pieces of gear

4 competition power racks, 4 lifting platforms, 55+ machines, and dumbbells from 5 to 120 lbs. Built to train, not to browse.

Coaching

Performance training

Personal and small-group coaching from strength coaches who program for results, not just reps.

Location

Greenville, SC

7,500 square feet built for this city. A serious facility for people who take their training as seriously as their work.

The Facility

7,500 sq ft.
Zero wasted space.

Defiant Fitness facility layout — 7,500 sq ft, 3-column design with powerlifting area, equipment floor, and turf runway
Powerlifting Area1,000 sq ft
Equipment Floor4,900 sq ft
Front / Retail500 sq ft
Amenities / Support1,100 sq ft
Power Racks4
Lifting Platforms4
Machines55+
Cable Stations6
Dumbbells5–120 lbs
Total Equipment80+ pieces
Step Inside

This is the door
you'll walk through
at any hour.

Discipline. Strength. Commitment.
Meet the Founder

Alex Belloso.

BackgroundUSMC Veteran
Service3rd Bn, 7th Marines
Deployments2x Afghanistan
Post-MilitaryPSD Contractor, Iraq & Afghanistan
EducationB.S. Business Admin.

Alex Belloso was born in Alton, Illinois, in 1990. His commitment to discipline, resilience, and physical fitness began at an early age. He started lifting weights at just 12 years old and remained active throughout his youth, competing in basketball, football, and track — earning recognition as the Most Fit student in high school.

After graduating, Alex enlisted in the United States Marine Corps, serving four years with 3rd Battalion, 7th Marines, including two combat deployments to Afghanistan as a Fire Team Leader and Squad Leader. Those experiences reinforced lessons that would shape the rest of his life: discipline under pressure, accountability, teamwork, and the understanding that physical preparedness can make a critical difference when lives are on the line.

Following his military service, Alex spent more than a decade in the private security industry, conducting Protective Security Details throughout Iraq and Afghanistan — a profession where fitness wasn't optional, it was a job requirement. Alongside that career, he earned a Bachelor of Science in Business Administration with a concentration in Project Management, combining real-world leadership with the knowledge to build organizations and lead teams effectively.

Those experiences became the foundation of Defiant Fitness — built around a simple belief: strength is a choice. Being physically fit doesn't mean looking like a bodybuilder or a professional athlete. It means being capable — having the strength, endurance, mobility, and confidence to take care of yourself, protect the people you love, and meet life's challenges head-on.

Defiant Fitness isn't built on shortcuts or gimmicks. It's built on hard work, accountability, and the belief that ordinary people are capable of extraordinary things when they commit to becoming better every day.

Discipline. Strength. Commitment.
Those aren't just words — they're the standard.
Defiant Fitness oversized tee — front and back, black with red and white DF logo
Founding Merch

Wear the standard.

Premium heavyweight oversized tee. 300 GSM cotton, built the same way we build the gym — durable, no shortcuts. Founding members get first access before we open pre-orders.

Fabric300 GSM Cotton
FitOversized
ColorsBlack, Charcoal, Cream, White
SizesS–3XL
Shop the Tee
Membership · No Contracts

Planned pricing.

Join for $1 your first month. No contracts, cancel anytime.

Individual
$65/mo
billed monthly · no contract
$1 First Month
Full 24/7 access, all equipment, member app. Early followers get first word on any founding-rate offers.
Couples
$99.99/mo
billed monthly · no contract
$1 First Month
Two members, one membership. Full access for you and your partner.
Daily Pass
$25/day
one-time · no commitment
Drop in whenever you're in town or just want to try the facility. Full access for the day.
Weekly Pass
$40/wk
one-time · no commitment
A full week of 24/7 access — perfect for testing the routine before committing to a membership.